We don't just sell - we write copy that sells
Whether it's fun, exciting, daring or hard-hitting; at the end of the day copy has got to sell. We write inserts, emails, direct mail and advertising for subscription drives, catalogues, campaigns and events. What's more, we have a network of designers, editors and production experts all ready and waiting to offer a hand. |
Some things don't change
Marketing media, channels, mix (whatever you want to call it) are changing fast, but some basic principles still hold true. AIDA or attention, interest, desire and action has been around for 100 years. These words form the rules we follow when writing copy. They are simple and they work. |